The Evolving Food and Drink Sector

The food and drink industry is always evolving, with new trends and technologies constantly emerging. One area that has seen significant changes in recent years is labelling. As consumers become more health-conscious and demand greater transparency from the brands they buy from, food and drink labels have become an increasingly important tool for conveying information. Here, we take a closer look at some of the current changes in the food and drink sector, particularly when it comes to labels.

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Increased Focus On Sustainability

One of the biggest trends in the food and drink industry at the moment is a focus on sustainability. Consumers are increasingly aware of the environmental impact of the products they buy, and they are looking for brands that take sustainability seriously. This has led to a greater emphasis on sustainable packaging, including labelling. Brands are looking for eco-friendly labelling solutions that use less material and can be recycled or reused.

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The Rise of Clean Labelling

Clean labelling is a term used to describe the practice of using simple, easily understood ingredients in food and drink products, and it has become increasingly popular in recent years. Consumers are looking for products that are free from artificial ingredients, preservatives, and other additives, and they are paying close attention to the ingredients lists on food and drink labels.

As a result, many brands are adopting clean labelling practices, and this is having an impact on labelling itself. Labels are becoming simpler and more straightforward, with a greater emphasis on providing information about the ingredients that are used in a product. This can be a challenge for manufacturers, who need to find ways to make their products stand out on the shelves while still meeting the demands of consumers for clear and concise labelling.

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Emphasis on Food Safety

The COVID-19 pandemic has placed a greater emphasis on food safety, and this is reflected in labelling practices. Brands are being more transparent about their food safety procedures, and are using labelling to reassure consumers that their products are safe to eat.

This can include information about the steps that have been taken to ensure that a product is free from contaminants or allergens, as well as information about the packaging and storage conditions that are required to keep a product safe. Brands are also using labelling to communicate any changes to their production processes that have been made in response to the pandemic.

The food and drink sector is constantly evolving, and labelling is an important part of this evolution. As consumers become more conscious of their health and the environment, they are looking for products that are sustainable, transparent, and safe. This is leading to changes in labelling practices, with a greater emphasis on sustainability, QR codes, clean labelling, and food safety. At Alliance Labels, we are committed to providing our clients with labelling solutions that meet these changing needs and help them to stand out in an increasingly competitive market.

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